BCom Digital Retail Entrepreneurship

ABOUT THIS COURSE

The purpose (aim) of the Bachelor of Commerce in Digital Retail Entrepreneurship is to equip students with a comprehensive

understanding of the digital retail environment and the entrepreneurial skills necessary to navigate and manage businesses

in the fast-evolving digital economy in Ghana.

This qualification aims to produce graduates who can:

• Identify and capitalise on digital retail opportunities, with the creativity and strategic thinking required to launch and

manage innovative digital businesses.

• Utilise digital platforms, tools, and technologies essential for managing digital retail operations with a high level of

competence.

• Ensure compliance and ethical business conduct in the digital retail sector, with an understanding of the legal, ethical, and

regulatory frameworks relevant to e-commerce and digital retail in Ghana.

• Assess and develop innovative solutions to business challenges in the digital retail sector, ensuring the sustainability and

competitiveness of digital retail ventures.

• Create and propose effective digital marketing strategies to engage and retain customers, ensuring a strong customer

relationship through personalised, data-driven approaches.

• Adapt to emerging digital trends, in order to remain competitive in the evolving digital retail sector.

• Develop critical thinking and problem-solving skills to address complex business challenges in the digital retail sector in

Ghana and beyond.

• Navigate both global and local market dynamics, applying their knowledge of cultural, technological, and consumer

trends to operate successfully in diverse and competitive markets.