Master of Philosophy in Digital Marketing

ABOUT THIS COURSE

Digital marketing has emerged as a dominant force, revolutionizing traditional marketing practices. Its significance has been further amplified by the COVID-19 pandemic, which accelerated the adoption of digital tools and platforms across industries. As a result, businesses must adopt comprehensive digital marketing strategies, including social media marketing, mobile marketing, online analytics, and search engine marketing, to engage and retain online customers while achieving organisational objectives.

The effective integration of digital marketing strategies not only enhances business performance but also contributes to national economic development. By leveraging digital technologies, organisations can expand their market reach, improve customer engagement, and drive innovation, thereby developing sustainable growth in the digital economy.

Uniqueness of Programme

The MPhil in Digital Marketing programme at Rosebank International University College (RIUC) is uniquely positioned to provide a transformative academic and professional experience for students aspiring to become leaders in the evolving digital marketing landscape. This programme stands out by combining academic depth with practical relevance, offering a curriculum that is both research-intensive and industry-responsive. Unlike conventional digital marketing courses that focus solely on tools and techniques, the RIUC MPhil programme emphasizes critical thinking, ethical practice, and strategic innovation.

One of the defining characteristics of the programme is its focus on the African context, particularly Ghana’s digital ecosystem. The integration of African-centered case studies, research themes, and fieldwork ensures that students develop solutions that are contextually relevant and impactful.

Overall, the MPhil in Digital Marketing at RIUC is not only academically rigorous but also socially relevant and future-focused, preparing graduates to lead and innovate in Ghana’s digital future and beyond.

Expected Outcomes

The programme aims to produce professionals who can design, implement, and evaluate data-driven marketing strategies while upholding ethical and socially responsible standards. Graduates will also possess strong analytical and communication skills, enabling them to understand digital consumer behavior, craft innovative marketing solutions, and adapt to technological advancements.

Ultimately, they will be well-prepared to assume leadership roles in academia, industry, or consultancy, and to contribute meaningfully to digital transformation efforts that support socio-economic development in Ghana and beyond.

Entry Requirements

On the MPhil programme, applicants are first of all admitted undertaking a 12-month Master of Arts programme in Digital Marketing. 

The admission requirements for entry into the programme are as follows:

​a. A Bachelor’s degree in a marketing,communication and advertising and other related programmes from approved/ recognized universityA Bachelor’s degree in other disciplines from any reputable university

Course Duration

The MPhil is over a 2 year period that requires students to completes full academic courses including some elective tracks

Our Target:

a. There are a number of employment opportunities from the public and private sector institutions (ready-made jobs but may be hard to secure). Graduates are able to gain employment into both international and local organisation. Successful completion of this MPhil Digital Marketing programme will significantly enhance the employment prospects of students in the digitalised marketplace. Students will be qualified to apply for a wide range of positions (e.g. Lecturer, Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.

b. The sectors of the economy which will potentially employ the graduates produced by the programme.

The Elective Tracks

• Elective Track 1: Digital Marketing Tactics and Trends
• Elective Track 2: Digital Social Media and Internet Marketing
• Elective Track 3: Business Modelling and Innovative Science
• Elective Track 4: Digital Services Marketing