Master of Science in Digital Marketing

ABOUT THIS COURSE

Digital marketing has become an integral part of modern marketing strategies, enabling businesses to connect with their target audience, build brand awareness, and drive conversions in the digital landscape. Students will learn how to conduct research, interpret findings, and apply them to develop data-driven digital marketing campaigns. This course provides students with the knowledge and skills to optimize websites, create compelling content, and improve organic search rankings. Students will learn the principles, techniques, and best practices of SEO, along with the art of creating engaging and search-friendly content. Through hands-on exercises, case studies, and practical projects, students will develop the ability to drive organic traffic, enhance online visibility, and maximize the impact of digital marketing efforts.

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Uniqueness of our MSC In Digital Marketing Programme

There are several Tertiary institutions running similar courses but,the Rosebank International University College’s is unique in the following ways:

• Practical Orientation: The practical approach is most suited for the Students to learn the principles, techniques, and best practices of SEO, along with the art of creating engaging and search-friendly content
• Through hands-on exercises, case studies, and practical projects, students will develop the ability to drive organic traffic, enhance online visibility, and maximize the impact of digital marketing efforts.

Expected Outcomes

The world of digital marketing has led to a explosion in employment opportunities in both private and public sectors in areas as diverse as social media, automation, or web analytics. Graduates with the MSc Digital Marketing degree will possess exceptional strategic skills with additional intimate working knowledge of extensive digital tools. This will enable graduates to begin or move up and advance their career in marketing. They will acquire a wealth of experience and practical know-how that helps them to pursue a wide range of digital marketing roles in areas such as Digital marketing, Social media, E-commerce and Mobile advertising.

Entry Requirements

The admission requirements for entry into the programme are as follows:

• A Bachelor’s degree in a marketing,communication and advertising and other related programmes from approved/ recognized university
• A Bachelor’s degree in other disciplines from any reputable university

​Course Duration

The MSc in Digital Marketing programme is for two years (4 semesters).

Target Market and Employability:

The programme targets marketing and business administration graduates targeting to become relevant by adding new skills in digital marketing to enhance their knowledge to improve their professional abilities. It also targets none-marketing graduates who want to widen their horizons and build new paths in their careers to position themselves for new opportunities.

 a. There are a number of employment opportunities from the public and private sector institutions (ready-made jobs but may be hard to secure). Graduates are able to gain employment into both international and local organisation. Successful completion of this MSc Digital Marketing programme will significantly enhance the employment prospects of students in the digitalised marketplace. You will be qualified to apply for a wide range of positions (e.g. Lecturer, Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.

b. These institutions could employ graduates of the Programme:

• The media industry
• The petroleum industry at the marketing and communications departments
• The corporate communications unit in institutions
• Universities (teaching or research)
• The Education sector and academic institutions
• International, national and regional NGOs,
• Donor agencies,
• and rural/community banks, brokerage firms and insurance companies.

c. The sectors of the economy which will potentially employ the graduates produced by the programme:

The Elective Tracks

• Elective Track 1: Digital Marketing Tactics and Trends
• Elective Track 2: Digital Social Media and Internet Marketing
• Elective Track 3: Business Modelling and Innovative Science 
• Elective Track 4: Digital Services Marketing