Social Media Marketing and Analytics

ABOUT THIS COURSE

COURSE OVERVIEW

Social Media Marketing is a dynamic and essential skill in today’s digital-first world. This course provides a comprehensive

understanding of how to build, manage, and optimize a brand’s presence across major platforms including Facebook,

Instagram, LinkedIn, YouTube, X (formerly Twitter), and Pinterest. Participants will explore strategies for content creation,

paid advertising, analytics, influencer marketing, and social listening. Through hands-on demos and real-world case studies,

learners will gain practical skills to execute impactful campaigns.

LEARNING OUTCOMES

• Demonstrate understanding the role of social media in modern marketing and its integration with SEO/SEM.

• Develop and implement tailored social media strategies for B2B, B2C, and D2C models.

• Create and optimize business pages across major platforms.

• Design and execute paid advertising campaigns using Meta, LinkedIn, and X.

• Apply influencer marketing and storytelling to boost engagement.

• Use tools like Facebook Pixel, TweetDeck, and LinkedIn Analytics for performance tracking.

• Employ social listening and monitoring techniques to enhance customer engagement.

• Plan and manage content using calendars and scheduling tools.

• Analyze campaign performance using key metrics and dashboards.